Effective, sustainable cultural change requires evolution, not disruption The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs.
Corporate culture pioneer Edgar H.
Schein breaks the concept of 'culture' down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's successor failure.
This new third edition is designed specifically for practitioners needing to apply these practices in realworld settings, and has been updated with new coverage of globalization, technology, and managerial competencies.
You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a bestcasescenario outcome.
Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures.
Corporate culture begins with the founder, and evolvesor notover time.
Is your culture working for or against your organization?
How can it be optimized?
This book separates the truth from the nonsense to provide realworld guidance on initiating and managing cultural change.
Understand when to assess your culture, and how to do it objectively Learn how cultures evolve and change over time, for better or worse Discover the reality of multiculturalism amidst the rise of globalization Evolve your culture to more effectively serve your organization Each of us is a part of many cultureswhat you do, where you live, where you grew up, what you enjoy, how you live; in the workplace, many different people with many different cultures come together toward a common goalwill these cultures clash or synergize?
The Corporate Culture Survival Guide shows you how to create an overarching corporate culture that gets everyone on the same page to drive your organization's success.
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