What is Purunt? Developed by a salon manufacturer over 366 days, Purunt. is a damage care brand specializing in dry and brittle hair, based on the concept of moisture-retaining oil beauty. In addition to salon-grade repair ingredients designed to deliver moisture, Purunt. combines a unique blend of carefully selected penetrating oils and a moisturizing formula that targets skin-beautifying bacteria, delivering beautiful, bouncy hair free of dryness, just like when you left the salon.
Specializing in dry and brittle hair concerns: Dry and brittle hair, a year-round problem for many women, is said to be caused by external factors such as hair coloring, perms, UV rays, and the heat of a hair dryer that cause the cuticle to peel and open. This causes hair to lack moisture and oil, resulting in a loss of shine and other issues. That's why Purunt. focuses on "beautiful skin bacteria*" that restore the skin's natural environment and promote self-moisturizing scalps. We've created a uniquely balanced formula of serum ingredients that hydrate hair and scalp, and penetrating oils that prevent moisture loss. It thoroughly addresses dryness and brittleness, leading to naturally moisturized, lustrous hair through skincare-inspired care. (*Refers to bacteria naturally present on skin.)
《Over 97%* Serum Ingredients》 This uniquely balanced formula combines serum ingredients that hydrate hair and scalp with penetrating oils that prevent moisture loss, delivering a smooth, hydrated feel. (*Six penetrating moisturizing ingredients: camu camu extract, centella asiatica extract, placenta extract, vitamin C derivative, vitamin A derivative, and vitamin E) It's also formulated without more than seven additives to care for your hair and scalp. [Moisture-retaining Oil Formula] This skincare-inspired, three-step moisturizing approach—shampoo (conditioning), treatment (replenishing and protecting), and oil (intensive care)—provides reliable hydration and moisture for hair and scalp. [Shampoo] Contains selectively absorbent hydroxyapa.., which selectively cleanses the source of impurities and retains essential moisture. [Treatment] Contains cuticle care ingredients hydrolyzed silk* and hydrolyzed keratin (wool). For smooth, silky hair (*(Hydrolyzed Silk/PG Propyl Methyl Silanediol) Crosspolymer). [Hair Oil] Contains salon-grade penetrating damage repair and protection ingredient sodium dilauramid.. lysine. Penetrates and intensively repairs damaged hair from within, protecting it.
[Scent] A fragrance that inspires a cheerful mood and elegant aura.